Berger, Jonah <br/><br/>
Contagious: How to Build Word of Mouth in the Digital Age / 
Jonah Berger 
 - New York,  Simon & Schuster,  2014 
 - viii, 244 p. :  20 cm. 
<br/><br/> Atlantic<br/>3014001/03<br/>Rs.499/- 
<br/><br/><label>ISBN: </label>9781471111709 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Consumer behavior.<br/>Popularity--Economic aspects.
<br/><br/><label>Dewey Class. No.: </label>658.8342 BER