TY  - BOOK
AU  - Berger,Jonah
TI  - Contagious: How to Build Word of Mouth in the Digital Age
SN  - 9781471111709 (hbk.)
U1  - 658.8342 BER 
PY  - 2014///
CY  - New York
PB  - Simon & Schuster
KW  - New products
KW  - Consumer behavior
KW  - Popularity
KW  - Economic aspects
N1  - Atlantic
3014001/03
Rs.499/-
ER  -