Kumar, S. Ramesh <br/><br/>
Advertising, brands and consumer behaviour: the Indian context / 
S. Ramesh Kumar and Anup Krishnamurthy 
 - New Delhi,  Sage/Texts,  2020 
 - xiv, 266 p. ;  25 cm. 
<br/><br/> Atlantic<br/>3014020/05<br/>Rs.550/- 
<br/><br/><label>ISBN: </label>9789353883928 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - India--Brands and branding-India--Consumer Behaviour-India
<br/><br/><label>Dewey Class. No.: </label>659.1 KUM