TY  - BOOK
AU  - Kumar,S.Ramesh
AU  - Krishnamurthy,Anup
TI  - Advertising, brands and consumer behaviour: the Indian context
SN  - 9789353883928 (pbk.)
U1  - 659.1 KUM 
PY  - 2020///
CY  - New Delhi
PB  - Sage/Texts
KW  - Advertising - India
KW  - Brands and branding-India
KW  - Consumer Behaviour-India
N1  - Atlantic
3014020/05
Rs.550/-
ER  -