Lindstrom, Martin <br/><br/>
Buy.ology: How everything we believe about why we buy is wrong / 
 Buyology 
Martin Lindstrom 
 - New York,  Random House Business Books,  2009 
 - xi, 256 p. ;  20 cm. 
<br/><br/> TB1172<br/>Rs.645/- 
<br/><br/><label>ISBN: </label>9781847940131 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Neuromarketing.<br/>Consumer behavior--Psychological aspects.<br/>Shopping--Psychological aspects.<br/>Marketing--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>658.8342 LIN