TY  - BOOK
AU  - Lindstrom,Martin
TI  - Buy.ology: How everything we believe about why we buy is wrong
SN  - 9781847940131 (pbk.)
U1  - 658.8342 LIN 
PY  - 2009///
CY  - New York
PB  - Random House Business Books
KW  - Neuromarketing
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Shopping
KW  - Marketing
N1  - TB1172
Rs.645/-
ER  -