TY - BOOK AU - Meyerson, Rob TI - Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service SN - 9781637421550 (pbk.) U1 - 658.827 MEY PY - 2021/// CY - New York PB - Business Expert Press KW - Management and auxiliary services KW - Management KW - Of Marketing KW - Branding N1 - Atlantic 1177274/05 $ 25.99 ER -