Burmann, Christoph. <br/><br/>
Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling / 
by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, and Rico Piehler. 
 - 2nd ed. 
 - Wiesbaden :  Springer Gabler,  2017. 
 - xi, 314 p. ;  24 cm. 
<br/><br/> £36.99<br/>Atlantic<br/>1177798/2 
<br/><br/><label>ISBN: </label>9783658401887 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 BUR