How Brands Grow 2 Revised Edition: including emerging markets, services, durables, B2B and luxury brands /
Jenni Romaniuk, Byron Sharp
- New Zealand : Oxford University Press, 2022.
- xiv, 239 p. ; 23 cm.
£28.99 Atlantic 1178162/3
9780190330026 (hbk.)
Technology --Management and auxiliary services --Technology --Management