Romaniuk, Jenni, Better brand health: measures and metrics for a how brands grow world / Jenni Romaniuk. - Docklands, Victoria : Oxford University Press, 2023. - xiv, 229 p. : illustrations ; 23 cm. £20.99Atlantic1178162/2 ISBN: 9780190340902 (hbk.) Subjects--Topical Terms: Branding (Marketing)--Public opinion.--Performance standards. Dewey Class. No.: 658.827 ROM