Romaniuk, Jenni,

Better brand health: measures and metrics for a how brands grow world / Jenni Romaniuk. - Docklands, Victoria : Oxford University Press, 2023. - xiv, 229 p. : illustrations ; 23 cm.

£20.99
Atlantic
1178162/2

9780190340902 (hbk.)


Branding (Marketing)--Public opinion.--Performance standards.

658.827 ROM