TY  - BOOK
AU  - Jain, Shailendra Pratap
AU  - Jain, Shalini Sarin 
TI  - Managing Brand Transgressions: 8 Principles to Transform Your Brand
SN  - 9781501521089 (pbk.)
U1  - 658.827 JAI 
PY  - 2024///
CY  - Berlin
PB  - De Gruyter, 
N1  - €29.95
Atlantic
1178162/5
ER  -