Ramachander, S.,
Ascending the value spiral: from insight to innovation /
S. Ramachander.
- New Delhi : Response Books, 2002.
- 286 p. : ill. ; 22 cm.
Rs.250/-
Gratis
T.V. Subramanian
9780761996460 (pbk.)
New products.
Marketing--India.
Technological innovations--India.
Competition, International.
658.802 RAM