TY  - BOOK
AU  - Ramachander,S.
TI  - Ascending the value spiral: from insight to innovation
SN  - 9780761996460 (pbk.)
U1  - 658.802 RAM 
PY  - 2002///
CY  - New Delhi
PB  - Response Books
KW  - New products
KW  - Marketing
KW  - India
KW  - Technological innovations
KW  - Competition, International
N1  - Rs.250/-
Gratis
T.V. Subramanian
ER  -