Sharp, Byron. How brands grow: what marketers don't know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute. - Australia : Oxford University Press, 2010. - xvii, 228 p. : ill. ; 23 cm. £24.99Atlantic1178598 ISBN: 9780195573565 (hbk.) Subjects--Topical Terms: Branding (Marketing) Dewey Class. No.: 658.83 SHA