Berson, Alex <br/><br/>
Building data mining applications for CRM / 
Alex Berson, Stephen Smith and Kurt Thearling 
 - New York :  McGraw-Hill,  c2000. 
 - xxvii, 510 p. :  24 cm. 
<br/><br/> Gratis<br/>T.V. Subramanian 
<br/><br/><label>ISBN: </label>9780070402737 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining.<br/>Decision support systems.
<br/><br/><label>Dewey Class. No.: </label>658.4038 BER