TY  - BOOK
AU  - Berson,Alex
AU  - Smith,Stephen
AU  - Thearling,Kurt
TI  - Building data mining applications for CRM
SN  - 9780070402737 (pbk.)
U1  - 658.4038 BER 
PY  - 2000///
CY  - New York
PB  - McGraw-Hill
KW  - Data mining
KW  - Decision support systems
N1  - Gratis
T.V. Subramanian
ER  -