David, Fred R.,
Strategic management concepts and cases: a competitive advantage approach /
Fred R. David, Isaac Jacob, Forest R. David, Hanif Kanjer, Meredith E. David, Ranjan Chaudhuri.
- 18th edition.
- Noida : Pearson, 2025.
- xxx, 460 pages ; b/w illustrations ; 28 cm.
9789361590955 (pbk.)
Strategic management.
Strategic planning.
Business planning.
658.4012 DAV