David, Fred R.,

Strategic management concepts and cases: a competitive advantage approach / Fred R. David, Isaac Jacob, Forest R. David, Hanif Kanjer, Meredith E. David, Ranjan Chaudhuri. - 18th edition. - Noida : Pearson, 2025. - xxx, 460 pages ; b/w illustrations ; 28 cm.

9789361590955 (pbk.)


Strategic management.
Strategic planning.
Business planning.

658.4012 DAV