TY  - BOOK
AU  - DeLeon,Jian
AU  - Klanten,Robert
TI  - New Luxury: defining the aspirational in the age of hype
SN  - 9783899559835 (hbk.)
U1  - 338.47 NEW 
PY  - 2020///
CY  - Berlin
PB  - Gestalten
KW  - Luxury goods industry
KW  - Luxuries
KW  - Social aspects
KW  - Marketing
KW  - Brand choice
KW  - Clothing trade
KW  - Fashion design
KW  - 21st century
KW  - Fashion designers
KW  - Case studies
KW  - Trademarks
KW  - Branding (Marketing)
KW  - Consumers' preferences
KW  - Produits de luxe
KW  - Industrie
KW  - Aspect social
KW  - Marques de commerce
KW  - Choix
KW  - Couturiers (Createurs de mode)
KW  - Etudes de cas
KW  - Consommateurs
KW  - 21e siecle
KW  - fast
KW  - Luxusguterindustrie
KW  - gnd
KW  - Markenartikel
KW  - Produktmarketing
KW  - Sozialverhalten
KW  - Motiv
ER  -