Kotler, Philip, Redefining retail: 10 guiding principles for a post-digital world / Philip Kotler and Giuseppe Stigliano. - Hoboken, NJ : Wiley, 2024. - xxxvi, 358 p. : illustrations ; 24 cm. ISBN: 9781394204700 (hbk.) LCCN: 2023044148 Subjects--Topical Terms: Retail trade--Technological innovations.Retail trade--Research. Dewey Class. No.: 658.87 KOT