Kotler, Philip,

Redefining retail: 10 guiding principles for a post-digital world / Philip Kotler and Giuseppe Stigliano. - Hoboken, NJ : Wiley, 2024. - xxxvi, 358 p. : illustrations ; 24 cm.

9781394204700 (hbk.)

2023044148


Retail trade--Technological innovations.
Retail trade--Research.

658.87 KOT