Som, Ashok <br/><br/>
Road to luxury: the new frontiers in luxury brand management / 
 The Road to luxury: the new frontiers in luxury brand management 
Ashok Som and Christian Blanckaert 
 - 2nd edition. 
 - Singapore,  Wiley,  2021 
 - xix, 492 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9781119741312 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Luxuries--Marketing.<br/>Luxury goods industry.<br/>Brand name products--Management.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8 SOM