TY  - BOOK
AU  - Som,Ashok
AU  - Blanckaert,Christian
TI  - Road to luxury: the new frontiers in luxury brand management
SN  - 9781119741312 (hbk.)
U1  - 658.8 SOM 
PY  - 2021///
CY  - Singapore
PB  - Wiley
KW  - Luxuries
KW  - Marketing
KW  - Luxury goods industry
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
ER  -