Dutta, Kirti, <br/><br/>
Integrated marketing communications / 
Kirti Dutta. 
 - New Delhi :  Oxford University Press,  2023. 
 - xix, 489 p. :  illustrations ;  24 cm. 
<br/><br/><label>ISBN: </label>9780199464852 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802 DUT