Ariely, Dan <br/><br/>
Predictably irrational: the hidden forces that shape our decisions / 
Dan Ariely. 
 - London :  Harper,  2009. 
 - xxii, 280 p. :  ill. ;  20 cm. 
<br/><br/><label>ISBN: </label>9780007368549 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making.<br/>Economics--Psychological aspects.<br/>Consumer behavior.<br/>Decision making.<br/>Thought and thinking.<br/>Reasoning.<br/>Economics--Psychological aspects.<br/>Consumers.
<br/><br/><label>Dewey Class. No.: </label>153.83 ARI