TY  - BOOK
AU  - Ariely,Dan
TI  - Predictably irrational: the hidden forces that shape our decisions
SN  - 9780007368549 (pbk.)
U1  - 153.83 ARI 
PY  - 2009///
CY  - London
PB  - Harper
KW  - Decision making
KW  - Economics
KW  - Psychological aspects
KW  - Consumer behavior
KW  - sears
KW  - Thought and thinking
KW  - Reasoning
KW  - Consumers
ER  -