Handbook of relationship marketing / 
edited by Jagdish N. Sheth, Atul Parvatiyar 
 - New Delhi :  Sage Publications,  2000. 
 - xvi, 660 p. :  ill. ;  21 cm. 
<br/><br/><label>ISBN: </label>9788178291048 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing--Business
<br/><br/><label>Dewey Class. No.: </label>658.8 HAN