TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Parvatiyar,Atul
TI  - Handbook of relationship marketing
SN  - 9788178291048 (pbk.)
U1  - 658.8 HAN 
PY  - 2000///
CY  - New Delhi
PB  - Sage Publications
KW  - Relationship marketing
KW  - Business
ER  -