Sundaram, N and Geetha, S <br/><br/>
Marketing mix strategies adopted by selected Indian business outsourcers 
 2008 

 -  2008 
 - 22-37  V.  38  Issue.   4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing;Marketing Mix;