Sharma, Navneet and Saini, Gordhan K <br/><br/>
Marketing strategy adaptation on the anvil of market and institutional variations:MNCs and emerging economics 
 2008 

 -  2008 
 - 03-15  V.  38  Issue.   6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing Strategy;MNCs;Market institutional variations;Emerging Economics;