Agarwal, Noopur and Tripathi, Aditya Prakash Analyzing the impact of Television advertising on childrens food preferences:a study of Indian perspective(with special reference to Delhi and NCR) 2008 - 2008 - 42-49 V. 38 Issue. 6 Subjects--Topical Terms: Marketing Subjects--Index Terms: Advertising;Television;Child;Food products;India;