Sharma, Narendra K and Srivastava, Kavita <br/><br/>
Brabd extension:strategy for new product introduction 
 2008 

 -  2008 
 - 33-39  V.  38  Issue.   8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Brand;New Product;