Gaurav, Kunal <br/><br/>
International advertising strategy:standardization or adaptation? 
 2008 

 -  2008 
 - 08-13  V.  38  Issue.   7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>International advertising strategy;Advertising Strategy;Advertising;