Kapur, Sandeep et al. <br/><br/>
Comparison of full profile approach and self explicated approach of conjoint analysis: an empirical evidence 
 2008 

 -  2008 
 - 45-56  V.  08  Issue.   01 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Research
<br/><br/><label>Subjects--Index Terms: </label>Toothpast;Colgate;Close up;Pepsodent;Self explicated approach;Full profile approach;