TY  - BOOK
AU  - Kapur, Sandeep et al.
TI  - Comparison of full profile approach and self explicated approach of conjoint analysis: an empirical evidence
PY  - 2008///
KW  - Management Research
KW  - Toothpast;Colgate;Close up;Pepsodent;Self explicated approach;Full profile approach
ER  -