Kotler P; Armstrong G <br/><br/>
Principles of marketing  

 - 8 
 - New Delhi  Prentice Hall of India  1999 
 - xvii, 637p.+app 
<br/><br/> CD ROM  
<br/><br/><label>ISBN: </label>81-203-1490-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing