Thomas, Joffi and Gupta, Rajen K <br/><br/>
Marketing theory and practice: evolving through turbulent times 
 J5798  2005 

 -  2005 
 - 95-112  V.  6  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Marketing Theory;Technological development;