Verma, D.P.S and Kapoor, Neeru <br/><br/>
Influence of TV advertisements on childerns buying response: Role of Perent child interaction 
 J5138  2004 

 -  2004 
 - 73-96  V.  5  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Advertisement;Television(TV);