Soch, Harmeen and Sandhu, H.S <br/><br/>
Does customer relationship management activity affect firm performance? 
 2008 

 -  2008 
 - 189-206  V.  9  Issue.   2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Customer Relationship Management(CRM);