Thamaraiselvan, N and Raja J <br/><br/>
How do consumers evaluate brand extensions: Research findings from India 
 2008 

 -  2008 
 - 43-62  V.  08  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Management
<br/><br/><label>Subjects--Index Terms: </label>Comprtition;Consumer performace;Brand;Service quality;