Hu, Hsin-Hui Sunny; Parsa, H.G. and Khan, Maryam <br/><br/>
Effectiveness of price discount levels and formats in services industries 
 J5344  2006 

 -  2006 
 - 67-86  V.  6  Issue.   Special issue 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Service industry;Price promotion;Discount formats;Discount levels