Rajesh, Kothari and Sharma, Narendra <br/><br/>
Defining and measuring the effect of service quality in selection of a mutual fund in indian context. 
 2009-10 

 -  2009-10 
 - 153-172  V.  9  Issue.   2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Subjects--Index Terms: </label>Brand;Service quality;Quality;Mutual fund industry;Mutual funds;India;