Mishra, Hari Govind and Mahajan, Chetna <br/><br/>
Determination of potential for customer satisfaction and dissatisfaction in Mobile handsets using Kano Model 
 2008 

 -  2008 
 - 08-13  V.  38  Issue.   11 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Customer satisfaction;Mobile Handset industry;Mobile Phones;Kano Model;