Ram Raj, Venkat T and Azeem, M.A <br/><br/>
Rebranding: a business Imperative 
 2008 

 -  2008 
 - 15-21  V.  38  Issue.   12 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Rebarding;Brand;