Sekar, P C and Thomas, B J <br/><br/>
Measurement and Validity of Jennifer Aakers Brand Personality Scale for Close Up Brand 
 2008 

 -  2008 
 - 03-12  V.  38  Issue.   10 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Brand;Brand Personality;Close up Brand;Brand Management;