Lalitha, A et al. <br/><br/>
Brand Preference of Mens Wear: a case study 
 2008 

 -  2008 
 - 33-36  V.  38  Issue.   10 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Brand;Brand Preference;Mens Wear;