Dhopeshwar, Nitin S. <br/><br/>
Managing global brands 
 2009 

 -  2009 
 - 24-31  V.  39  Issue.   7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Brand;Global brand;