Sarala, K.S. and Paramesha, N <br/><br/>
Marketing research on consumer pull and dealer push of branded TMT bars 
 2009 

 -  2009 
 - 47-56  V.  39  Issue.   7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing research;Consumer pull;