Markose, Binu and Jayachandran, S <br/><br/>
Measurement in marketing: a study on construct validation with special reference to multitrait multimethod(MTMM) matrix 
 2009 

 -  2009 
 - 03-08  V.  39  Issue.   7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Validation;marketing;Construct validation;Multitrait Multimethod(MTMM) Matrix;