TY  - BOOK
AU  - Markose, Binu and Jayachandran, S
TI  - Measurement in marketing: a study on construct validation with special reference to multitrait multimethod(MTMM) matrix
PY  - 2009///
KW  - Marketing
KW  - Validation;marketing;Construct validation;Multitrait Multimethod(MTMM) Matrix
ER  -