Kokatnur, Shilpa S. <br/><br/>
Consumers perception of private brands: an empirical examination 
 2009 

 -  2009 
 - 38-44  V.  39  Issue.   1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Brand;Branding;Brand Management;