Keerthi, Pa and Vijatalakshmi, R <br/><br/>
Comparative study on the perception level of the services offered by LIC and ICICI prudential 
 2009 

 -  2009 
 - 40-54  V.  39  Issue.   8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Life Insurance Corporation(LIC);ICICI;ICICI Prudential;